Business Writing Training Course In Kenya

Our corporate training course is also available in Nairobi, Mombasa, Kisumu, Nakuru, Eldoret, Thika, Malindi, Kitale, Garissa, Kakamega, Nyeri, Meru, Machakos, Lamu, Nanyuki, Kisii, Kitui, Kericho, Ruiru, Kapenguria, Bungoma, Athi River, Busia, Homa Bay, Isiolo, Voi, Webuye, Mumias, Kilifi, Diani Beach, Watamu, Naivasha. 

About This Business Writing Course in Kenya

Business Writing Course in Kenya

Writing is a crucial means of communication. It is also a skill that many people grapple with. Writing and communication has changed in the past few decades with people mainly communicating over email and text messaging. However, improving writing skills is still valuable in the business world. Being able to write proper documents such as reports, proposals, and agendas, is still essential in the workplace.

This business writing course in Kenya will provide training participants with writing concepts that includes grammar, spelling, and punctuation, as well as a summary of the most common types of business documents. These writing skills will provide training participants with a competitive advantage when it comes to writing in the business environment.

Who Should Attend This Business Writing Training Course in Kenya

This business writing course is ideal for anyone who would like to gain a strong grasp and improve their business writing skills.

  • All Staff Within An Organisation

  • Managers

  • Team Leaders

  • Executives

  • Assistants

  • Officers

  • Secretaries

Group Size For This Business Writing Course in Kenya

The ideal group size for this Advanced Business Writing course in Kenya is:

  • Minimum: 5 Participants

  • Maximum: 15 Participants

Course Duration For This Advanced Business Writing Skills Course in Kenya

The duration of this Advanced Business Writing Course in Kenya is 2 full days. Knowles Training Institute Kenya will also be able to contextualised this workshop according to different durations; 3 full days, 1 day, half day, 90 minutes and 60 minutes.

  • 2 Full Days

  • 9 a.m to 5 p.m

Advanced Business Writing Course in Kenya Benefits

Below is the list of course benefits of our Advanced Business Writing course in Kenya

  1. Learn to write for a business audience.
  2. Understand the value of business writing.
  3. Recognise the different steps of business writing.
  4. Be able to plan and process prior to writing with a concept map.
  5. Be able to transfer process into practice on the page.

Advanced Business Writing Course in Kenya Objectives

Below is the list of course objectives of our Advanced Business Writing Skills Course in Kenya

Business Writing Course in Kenya Objectives:

Business Writing Course in Kenya Objectives – Part 1

  • Increase Recognition Of Common Spelling And Grammar Issues Related To Business Writing.
  • Examine Basic Concepts In Sentence And Paragraph Formation.

Business Writing Course in Kenya Objectives – Part 2

  • Understand The Basic Structure Of Agendas.
  • Understand The Basic Structure Of Emails.

Business Writing Course in Kenya Objectives – Part 3

  • Understand The Basic Structure Of Business Letters.
  • Understand The Basic Structure Of Business Proposals.

Business Writing Course in Kenya Objectives – Part 4

  • Understand The Basic Structure Of Business Reports.
  • Identify The Various Techniques To Use When Deciding The Most Appropriate Format To Use For Agendas, Email Messages, Business Letters, Business Proposals, And Business Reports.

Business Writing Course in Kenya Objectives – Part 5

  • Understand The Overview Structure Of Request For Proposals, Projections, Executive Summaries, And Business Cases.
  • Explain Proofreading And Understand Techniques In Improving Proofreading Skills.

Business Writing Course in Kenya Objectives – Part 6

  • Explain Peer Review And List Ways Peer Review Can Help Improve Business Writing Skills.
  • State Guidelines In Printing And Publishing Business Writing.

Course Content For This Business Writing Training Course in Kenya

Below is the list of course content of our Advanced Business Writing training course in Kenya

Business Writing Course in Kenya Part 1: Working with Words

The building pieces of any writing, whether for business or social ideas, are words.

  • Spelling
    • The usage of correctly spelt words is essential in all business writing.
  • Grammar
    • Grammar details rules of language syntax.
  • Creating a Cheat Sheet

Business Writing Course in Kenya Part 2: Constructing Sentences

This module will examine the parts of a sentence, its proper punctuation, and the four kinds of sentences.

  • Parts of a Sentence
    • A whole sentence has two parts: a subject and a predicate.
  • Punctuation
    • Punctuation is standard marks in writing used to classify words, clauses, and sentences.
  • Types of Sentences
    • List the four Kinds of Sentences.

Business Writing Course in Kenya Part 3: Creating Paragraphs

Correctly written words and well-constructed sentences make up the building blocks of writing.

  • The Basic Parts
    • The 3 Basic Parts of a Paragraph.
  • Main Idea
    • How to keep your main idea central.

Business Writing Course in Kenya Part 4: Writing Meeting Agendas

Time is a valuable commodity in business.

  • The Basic Structure
    • An agenda is a list of the points for discussion in a meeting, alongside with details that can make the meeting run successfully.
  • Choosing a Format
    • There are various formats of a meeting agenda, although very few strays from the basic structure.

Business Writing Course in Kenya Part 5: Writing E-mails

In this module, we will present etiquette guidelines on how to address an email message, as well as grammar and acronyms rules.

  • Addressing Your Message
    • Different forms of addressing in an email.
  • Grammar and Acronyms

Business Writing Course in Kenya Part 6: Writing Business Letters

In this module, we will examine the basic structure of business letters, how to choose the most appropriate format for your business letters.

  • The Basic Structure
    • A formal style is advised for most business correspondence.
  • Choosing a Format
    • The format of your business letter depends on a few determinants.
  • Writing the Letter
    • List the top 5 tips in writing business letters effectively.

Business Writing Course in Kenya Part 7: Writing Proposals

In this module, we would address the basic structure of a proposal, how to select a proposal format and suggestions in writing a proposal.

  • The Basic Structure
    • A business proposal is an unsolicited or solicited bid for the business.
  • Choosing a Format
    • There is no common format for business proposals, it depends on many determinants.
  • Writing the Proposal
    • How to make sure your business proposal is targeted, well-substantiated, strong and organised.

Business Writing Course in Kenya Part 8: Writing Reports

Documentation is essential in business. Sometimes documentation is the only way executives can monitor the company’s quality of work.

  • The Basic Structure
    • Business reports are utilised to provide documentation.
  • Choosing a Format
    • As with the other business documents, such as the business proposal and the business letter, the format and length of business reports differ depending on the condition.
  • Writing the Report
    • Top 5 powerful tips in writing a business report.

Business Writing Course in Kenya Part 9: Other Types of Documents

In this module, we will examine an overview of four other types: the Request for Proposals, Projections, Executive Summaries and Business Cases.

  • Requests for Proposals
    • A Request for Proposals (RFP) is an invitation for vendors and/ or service providers to propose a qualified pitch to address a company’s need.
  • Projections
    • Projections are documents that show estimations of future performance, alongside data that can verify your predictions.
  • Executive Summaries
    • An executive summary is a 1-2 page summary of a business plan.
  • Business Cases
    • A business case is a documentation about a distinct process, project, or circumstances.

Business Writing Course in Kenya Part 10: Proofreading and Finishing

In this module, we will give you an overview of the methods of proofreading, peer review, and preparing a document for printing and publishing.

  • A Proofreading Primer
    • Proofreading is the methodical check for spelling, punctuation, grammar, and typographical mistakes.
  • How Peer Review Can Help
    • Peer review is the method of submitting your work to the scrutiny of another writer, an expert, or a fellow member of your team, to get productive feedback.
  • Printing and Publishing

Business Writing Course in Kenya Value Added Materials

Each participant will receive the following materials for the Advanced Business Writing course in Kenya

Business Writing Course in Kenya Learner’s Guide

Business Writing Course in Kenya Handouts

Business Writing Course in Kenya PPT Slides Used During Course

Business Writing Course in Kenya Certification

Each course participant will receive a certification of training completion

Course Fees For Business Writing Course in Kenya

There are 4 pricing options available for this Advanced Business Writing training course. Course participants not in Kenya may choose to sign up for our online Advanced Business Writing training course.

  • USD 679.97 For a 60-minute Lunch Talk Session.
  • USD 259.97 For a Half Day Course Per Participant.

  • USD 419.97 For a 1 Day Course Per Participant.

  • USD 569.97 For a 2 Day Course Per Participant.

  • Discounts available for more than 2 participants.

Upcoming Business Writing Training Course in Kenya Schedule

Contact us for the latest Advanced Business Writing course in Kenya schedules:



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      • Post Training Support: A vast majority of training does not have any effect beyond 120 days. To work, training has to have a strong pre- and post-training component. Post-training reinforcement helps individuals to recall the understanding and ask questions.

      • Blended Learning: Learning does not occur in the classroom. Virtually everybody prefers distinct ways of learning. Successful learning should have a multi-channel, multi-modal strategy.

      • We Understand The Industry: We’ve got a profound comprehension of the business, business design, challenges, strategy and the that our participants are in and have designed the courseware to cater to their professional needs.
      • Course Content: Knowles Training Institute’s material is relevant, of high quality and provide specific learning results. Participants will leave the training course feeling as they have gained a strong understanding and will also be in a position to execute what they have learned sensibly.
      • Course Development — The workshop modules follow a systematic and logical arrangement. This structure helps to ensure that the course material allows the facilitators to deliver the course in a logical arrangement. Consider the subjects as building bricks into learning, our facilitators slowly build towards a comprehensive picture of this entire topic.

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        Business Writing Questions

        There are generally 4 types of business writing, namely: Instructional Business Writing – providing the reader with the information needed to complete a task: e.g. User Manual/Specifications/Memo/Handbooks To provide a standard practice on how to complete a specific task Informational Business Writing – For reference or record: Report/Financials/Minutes of meeting/Meeting agendas/Inventory trackers Does not need reader’s action, for reference only Persuasive Business Writing – associated with Sales: Proposals/Sales Email/Press Release/Newsletters/Marketing & Promotional content To give a unique value proposition about a business Transactional Business Writing – Everyday communication (mostly by email): Emails/Dismissal notice/Response to customer complaint letters For day-to-day use, generally direct Requiring action from the reader
        To create the change, you are seeking In the broad view, for example: To change the public’s opinion about your company To create loyalty for your product In the narrow view, for example: To get your boss to prioritize your problem, you are facing, and consider your proposed solutions To garner co-operation with the reader To persuade your reader Ultimately, a positive change should be felt by the reader after finish reading
        Be accurate and relevant: avoid incorrect or irrelevant information. Be clear: write concisely. Do not write unnecessarily, long sentences. Do not write to impress. Write to express. Have correct grammar and sentence structure. Make your writing easy to “scan” for readers to glance through. Connect with the recipient. Not just communicating an idea or action.
        Having a well-defined purpose to your writing Clear and concise language Keeping your audience in mind Professional conversational tone – readers prefer this Organised ideas Active voice Word choice – avoid cryptic or buzzwords that your audience may not understand.
        The writer's attitude to the reader and the title of the information are aspects of tone. The effect of an overall tone of a written message is similar to that of one's tone of voice. Helpful to note that unlike verbal communication, it is not possible to rely on non-verbal communication signals.
        Tone is important because it gives your message to the reader in different ways, depending on how you write. If your tone is wrong, it can make obscure the message to the reader. The appropriate tone should be used according to the following 3 factors: Audience – Who are your audience? Message – What is the content of your writing? Medium – Where will your writing appear? Your tone should not be generic: have your own variant tone, based on your personality
        The goal depends on what you want to get your reader to feel/understand/empathise/etc. To know this goal, try to articulate the purpose of the writing to your self Perhaps it may be to make a specific business decision. Alternatively, to tell what you want the reader to do.
        Following company guidelines – organisations may require employees to use standard writing guidelines: e.g. APA format Using the right tone for your audience Business letters: keep short and simple, succinct words. Do not write long-winded sentences. State purpose, keep it conversational, stay away from jargon, use active voice Acknowledgement letters: to show that you have accepted something, usually for professional courtesy. Adjustment letters: Keep tone humble, acknowledge the mistake and list possible solutions.
        Written communication is a fundamental skill for all jobs, at all levels of hierarchy. It is important, because Ensures effective business communication -> connect with stakeholders Helps to secure a job quickly -> employers prefer professionals who are good at composing clear messages Establishes good web presence Vital to success in business A means of communication to get things done: e.g. getting employees to be productive, customers to buy your product or service.
        A business writer: Prepares reports (e.g. sales proposals, internal projects, annual financial report, strategic plans, etc.) Research their topics (e.g. by reading books/internet), and organising their information. Writes for Public relation – Writing for the press release Business communications – Writing for internal or external people (e.g. Newsletters, Company-wide Memos, Annual reports) Marketing communications – Writing for selling a product or service
        This is differentiated by their subject matter: Technical writing: Science, engineering, technology (e.g. Specifications, manuals, datasheets, research papers, field reports and release notes.) Business writing: Everything else except journalism and creative writing (e.g. reports, emails, proposals, white papers, minutes, business cases, letters, bids, copy writing, and tenders) The tone differs: Technical writing tends to have only a neutral tone, as its only goal is to clearly and effectively explain. Business writing has a variety of tones depending on the audience, and the goal of the business.
        They are skills in writing work. All jobs and profession require writing work. It is essential to master this skill for people to hold you in a professional light. Professional writing shows that you are credible, smart, and trustworthy. Professional writing is different from ordinary writing, requiring a particular skill.
        Corporate writing is to write for business purposes. Business writers specialise in this. There are broadly four types: Instructional Business Writing, Informational Business Writing, Persuasive Business Writing, and Transactional Business Writing. Some says that current corporate writing is too “stiff” and bureaucratic in tone. Corporate writing may also use a consistently applied style that will integrate a corporation’s method of communication, which raises its recognition by the public.
        Good effective writing involves a series of steps. The first step is to understand who your audience is to determine your purpose of writing. Then ensure that your writing is clear and concise. Do not have unnecessary words, phrases or statements, as they interrupt the flow of your points and distract your reader. Having Organization and Structure Correct Grammar, Spelling and Punctuation.
        There are four types: Formal and informal Oral and written Verbal and non-verbal Internal and external: Internal Upward – from subordinate to manager Internal Downward – from manager to subordinate Internal Lateral – from co-worker to co-worker External – any communication outside the organisation
        Report writing is a formal style, writing in great detail about a specific topic. A report is a systematic and well-organised presentation of facts and findings of an event that has already taken place someplace. It is a reproduced account of something that one has observed, heard, done, or investigated. Reports are utilised as a form of written assessment to find out what you have learned from your studies, research or experience and to give you an experience of an essential skill.
        A business report can be an evaluation of the performance of a business operation, or type of assignment in which you examine a situation (either a real situation or a case study) and apply theories to produce a range of recommendations for improvement. Business reports are assigned to: Examine available and potential answers to a dilemma, situation, or issue. Apply theory to a practical situation. Showcase your analytical, logic, and evaluation skills in comparing possible solutions and outcomes. Reach conclusions about a problem or issue. Provide recommendations for future action. Show concise and clear communication skills.
          Business writing is a kind of professional communication that typically consists of emails, letters, and other reports. A stable of the work environment, business writing helps employees communicate. Business writing is typically used for communication with outside sources such as other companies or customers. The purpose of business writing is to clearly define to your audience what you are trying to represent.
        Improve these following aspects: 1) Subject line: An important but perhaps frequently overlooked element of emails. This sets the expectation of the email content. 2) Opening introduction: enclose a quick greeting to recognise the reader. 3) Body: Be clear, concise, and to the point. This part contains the "meat" of the email. 4) Closing sentence: Part with the reader well and sign-off with a light tone.
        To develop an effective business writing style: use precise sentences, simple structures, active voice. Write from the company's perspective and more univocally. Avoid nominalizing verbs, which may involve changing verbs into nouns. Know the agents of actions. Suggest on the action to be taken, rather than referring to mental states.
        A writer’s tone is very important, because it affects how the reader takes your message. Tone in writing can be described as what the writer feels. How the writer feels would be unconciously be transmitted to his or writing. The importance of tone is underlined in the voice, attitude, and personality of the writing - influencing the writing's flavor. Tone is also a critical tool to address your chosen audience, shape the purpose, and push forth the desired outcome.
          Have a clear objective: this makes everything logical and straight forward. Be absolutely understanding of the reader's perspective, needs, wants and concerns to tailor your message exactly right. Have a writing process. Get feedback from readers. Pay heed to these issues: poor or illogical structure, verbose, boring writing, and wrong grammar and punctuation. Having a writing process helps too - start little by little, and you will be able to finish the writing faster. After all, Rome was not built in one day.
          Uses plain language. Has a purpose. Makes a point, and supports that point with relevant information. Has information that is connected. Uses appropriate words in concise, accurate sentences. Is persuasive. Includes a call to action. If you want to be effective in business, your message must be impossible to misunderstand. Effective communication allows us to share information that contributes to our business’s success.
        There are several different styles of referencing. Some of the most popular ones include APA, MLA, Oxford, Harvard, and Chicago referencing styles. Do look up their own rules for citing your sources correctly. These styles can be grouped as follows: Author-date styles (APA, MLA, and Harvard), and Documentary-note styles (Chicago and Oxford).
        This is a contentious issue. Many people disagree about indenting in email because it is not standard practice. The standard practice is to do it in the full-block style. However, there is no official rule saying you cannot indent. People do think that not indenting is standard practice in emails, as people focus on the left margin. For other mediums of writing besides email, indenting may be okay.
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