Marketing Basics lunch and learn talk in Kenya

Welcome to our Marketing Basics lunch and learn session, where we delve into the fundamental principles of marketing that serve as the cornerstone for any successful business endeavor. In today’s competitive landscape, understanding the core concepts of marketing is essential for organizations aiming to stand out and thrive. Join us as we explore the key elements of marketing strategy, consumer behavior, and market segmentation, providing you with valuable insights to craft compelling marketing campaigns and drive business growth.

During this interactive lunch talk, we’ll demystify the world of marketing and empower you with practical knowledge that you can immediately apply to your own projects and initiatives. From identifying target audiences to crafting persuasive messaging, you’ll gain a comprehensive understanding of how to effectively reach and engage your customers. Whether you’re a seasoned marketing professional or a newcomer to the field, this session is designed to equip you with the foundational skills needed to navigate the ever-evolving landscape of marketing with confidence and competence. Join us as we embark on this educational journey together and unlock the secrets to marketing success!

Talk Objectives:

  1. Understand the basics of marketing:
    Participants will gain a foundational understanding of marketing principles, including key concepts such as the marketing mix, target audience identification, and market research.
  2. Learn about consumer behavior:
    Attendees will explore the factors influencing consumer decision-making processes, such as psychological, social, and cultural factors.
  3. Discover market segmentation strategies:
    This objective aims to introduce various market segmentation techniques, allowing participants to identify and target specific consumer segments effectively.
  4. Explore branding and positioning:
    Participants will learn about the importance of branding and positioning in marketing, including how to develop a strong brand identity and differentiate products or services in the market.
  5. Understand digital marketing channels:
    This objective focuses on introducing participants to various digital marketing channels, such as social media, email marketing, and search engine optimization.
  6. Learn about marketing communication:
    Attendees will explore different marketing communication strategies and tactics, including advertising, public relations, and content marketing.
  7. Discuss marketing ethics and social responsibility:
    This objective aims to raise awareness about ethical considerations in marketing practices and the importance of corporate social responsibility.
  8. Gain practical marketing skills:
    Participants will acquire practical skills through hands-on activities and case studies, allowing them to apply theoretical knowledge to real-world marketing scenarios.
  9. Network and exchange ideas:
    This objective encourages participants to network with peers and share insights and experiences related to marketing, fostering collaboration and learning.
  10. Receive resources for further learning:
    Attendees will be provided with resources such as reading materials, online courses, and tools to continue their marketing education beyond the session.

In conclusion, mastering the fundamentals of marketing is essential for anyone looking to succeed in today’s competitive business landscape. By joining our Marketing Basics lunch and learn session, you’ll gain valuable insights into key marketing concepts, consumer behavior, and digital marketing strategies. Don’t miss out on this opportunity to enhance your marketing knowledge and take your business to the next level. Reserve your spot now and embark on a journey towards becoming a more effective marketer.

Ready to expand your marketing expertise and boost your business’s success? Sign up today for our Marketing Basics lunch and learn session to unlock the secrets of effective marketing strategies and gain practical skills that will drive growth and profitability. Don’t delay – secure your place now and invest in your professional development!

More Information:

Duration: 60 minutes

Fees: $1899.97  USD 661.00

For more information please contact us at:

If you would like to register for this talk, fill out the registration form below.


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